Larta: a 5.2% reply rate testing Poland in native Polish

The client

Larta is a Latvian e-commerce retailer of agricultural and farming supplies — milking equipment, electric fencing, livestock tools, feed and more. Its buyers are farms and agri-businesses. Larta wanted to test demand for its products among Polish farms without committing to a large market-entry budget.

The challenge

Poland is the largest market in Central and Eastern Europe, but two things make it hard for Latvian exporters: it runs in Polish, and it's stricter than most of the EU on cold email. The goal was to get a real read on demand — fast, cheap, and compliantly.

What we did

• Format: a fixed-scope 22-day Sales Pilot — one country, one segment.
• Language: native Polish copy, not translated English.
• Targeting: a narrow, relevant ICP (Polish farms and agri-businesses), on a verified list — 950 prospects, 847 delivered, 2 failed, 0 invalid.
• Timing: weekdays, Warsaw business hours.

The result

The single 22-day campaign produced 44 replies from 847 delivered emails — a 5.2% reply rate, against an industry median of roughly 1%. Replies showed interest in the products, and there were zero unsubscribes across all 847 sends — a strong signal that the targeting and the Polish-language copy were relevant.

Why it worked

Three things: writing in native Polish (which most Latvian teams skip), targeting a narrow and genuinely relevant buyer instead of "Polish companies," and staying inside Poland's stricter electronic-marketing rules. One pilot is one data point — but it shows what a properly prepared, native-language campaign can do in a market most assume is hard.