AFF Lab

B2B cold outreach as a monthly retainer — production-grade, 5 languages

Ongoing motion at €6,500/mo Growth or €11,500/mo Scale. We run real-time prospecting, native multi-language copy, full sender infrastructure, and reply parsing — month after month. Not ready for monthly? Start with a 22-day Sales Pilot for €1,500.

Book a 30-min demo Try a 22-day Pilot first

We use this exact system to sell our own services. It is the product, not a side project.

What production runs look like

5–9%
Reply rate on cold campaigns (industry median ~1%)
5+
Languages we write in natively, not translated
<24h
From contact discovery to first send
0
Domains burned to spam — our infrastructure protects yours
1

Real-time prospecting

Apollo and ZoomInfo sell you their old list. We search the web today. Each company is fresh and verified against its own site before we ever send.

2

Native multi-language

A German CEO doesn't open an English template. Neither does a Latvian COO. We write in your prospect's language, with idioms that don't embarrass you.

3

Inbox, not spam folder

Our infrastructure handles domain warm-up, SPF/DKIM/DMARC, IP rotation, and reply parsing. You ship volume without burning your domain.

4

You only see replies

We run the whole funnel. Replies land in your inbox. The rest — the sequencing, the retries, the cleanup — happens silently in the background.

How a retainer month runs

1. ICP + offer alignment

Onboarding workshop in week one, then monthly tune-ups. Who do you sell to, what do they care about, which offers are landing this month. The system sharpens as reply data accumulates.

2. Real-time prospecting

Our system searches the web fresh every month for companies matching your ICP, verifies them against their own site and LinkedIn, and extracts decision-maker contacts. Not a stale Apollo export.

3. Native-language sequencing

Each prospect gets a sequence written in their language — German for the German CEO, Latvian for the Riga COO. Personalization is real, not just {firstName}.

4. Inbox-grade delivery

We run domain warm-up, SPF/DKIM/DMARC, IP rotation, and reply parsing. Your main domain stays clean — we send from dedicated sender domains.

5. Replies land in your inbox

Positive replies forward to you. Negatives, OOOs, and unsubscribes get handled silently. You only see conversations worth your time.

What you get every month

  • Real-time prospect discovery sized to your volume target
  • Native-language copy in EN/RU/LV/DE/ES (more on request)
  • Sender infrastructure: warm-up, authentication, rotation, monitoring
  • Reply parsing, OOO handling, unsubscribe management
  • Weekly campaign metrics: sent / delivered / opened / replied / positive
  • Dedicated Slack or email channel with the operator running your account

Honest fit check

You will get a lot out of this if:

  • You sell B2B with a $5K+ ACV — outreach needs to clear its cost
  • You target a specific ICP, not "any company with a website"
  • You can handle 5–15 qualified conversations per week
  • Your offer is sharp enough to explain in two sentences

Probably not us if:

  • You want a self-serve tool — we are done-for-you, not software
  • You want a one-off project, not monthly motion — see Pilot (€1,500), Trade Show (€2,500), Market Testing (€3,000), or Distributor Search (€3,500)
  • Your ICP is consumers (B2C) or sub-$500 ACV
  • You expect 30% reply rates from cold email — that is fairy-tale math
  • Your sales team cannot follow up within 48 hours

The thinking behind the service

What clients usually push back on

"Why monthly retainer instead of a one-off project?"

Retainer compounds. Sender domains warm up, ICPs sharpen, copy iterates on real reply data, sequencing tunes to your prospects' patterns. Month 3 produces meaningfully more qualified meetings than month 1 because the system is sharper. If you want capped scope first — fixed-scope products exist: Pilot (22 days), Market Testing (22 days, 2 segments), Distributor Search (60 days, 200+ candidates), Trade Show Outreach (per show). They cap at what 22–60 days can deliver — retainer is for sustained pipeline.

"Cold email is dead in 2026."

Generic, template-mill cold email is dead. Native-language, real-time-researched, properly-authenticated cold email lands. Our reply rates are receipts.

"Won't this hurt my main domain?"

We never send from your main domain. Dedicated sender domains, warm-up cycles, and isolation keep your primary inbox untouched.

"Why not Smartlead or Instantly?"

Those are tools. You still need to find prospects, write copy in 5 languages, manage infrastructure, and parse replies. We run the whole motion — the tools are inside.

"How is this different from a typical lead gen agency?"

Most agencies resell Apollo lists and English templates. We do real-time prospecting and native multi-language copy — and we run our own outreach against this exact system.

"Can you guarantee meetings?"

No serious outreach operator guarantees meetings — anyone who does is lying. We guarantee execution quality, volume, and transparent metrics. Conversion depends on your ICP and offer.

Common questions

Can I start with a Pilot first?

Yes — the 22-day Sales Pilot (€1,500) is designed for exactly this. €750 of it credits toward your first month of Growth retainer if you continue. Many clients start there to validate ICP fit, then transition into Growth or Scale once the data is in.

How long until I see results?

First sends within 2 weeks (domain warm-up takes 7–14 days). Meaningful reply data within 4–6 weeks. Pipeline-level confidence within 8–12 weeks — which is exactly why the retainer has a 90-day initial commitment.

What languages do you actually write in?

EN, RU, LV, DE, ES natively in production. Add more on request — we have a vetted translator network for B2B copy.

Do you write the copy or do I?

We write it, you approve before sends start. You can iterate on it any time. We do not send copy you have not signed off on.

What CRM do you integrate with?

Hubspot, Pipedrive, Attio, Close, Salesforce — anything with a sane API. Positive replies flow into your CRM with full context.

How do you handle GDPR and CAN-SPAM?

B2B legitimate-interest basis under GDPR, with valid postal address and one-click unsubscribe per CAN-SPAM. We document everything for your records.

What does it cost?

Monthly retainer scaled to volume + setup fee. Sized to your ACV so outreach clears its cost. We will quote on the demo call.

Can we pause or cancel?

Yes. Month-to-month after the first 90 days. Pause anytime with 2 weeks notice.

Ready to plug outbound into your monthly motion?

A 30-minute call. We look at your ICP, sketch the retainer shape, and tell you honestly which tier (Growth or Scale) fits — or whether you should start with a fixed-scope Pilot to validate first.

Book a 30-min demo