AFF Lab

Pricing built around what clears your ACV

No "contact us for a quote" wall. Real numbers, what each tier includes, and where the lines are drawn.

All prices in EUR, excluding VAT.

AI Email Outreach

Three retainer tiers. Pick the one matched to your ICP volume and language footprint.

Starter

First outbound that actually works

€3 500 / retainer
+ €1 500 setup (one-time)
Volume
~5 000 emails/month · 1 active campaign
Languages
1 language (EN or one native)
Best fit
B2B with $5–15K ACV, single segment, first managed outreach engagement
Book a 30-min demo
Most common

Growth

Scaling outbound across segments

€6 500 / retainer
+ €2 500 setup (one-time)
Volume
~15 000 emails/month · 2–3 parallel campaigns
Languages
2–3 languages
Best fit
B2B with $15–50K ACV, multi-segment ICP, ready for 10+ qualified conversations/week
Book a 30-min demo

Scale

Multi-region, multi-language

€11 500 / retainer
+ €3 500 setup (one-time)
Volume
~30 000+ emails/month · multi-campaign
Languages
All 5 languages (EN/RU/LV/DE/ES)
Best fit
Enterprise B2B with $50K+ ACV, multi-region motion, dedicated operator-tier service
Book a 30-min demo

90-day initial commitment to let domain warm-up and sequence iteration produce reply-rate data. Month-to-month after, two-week notice to pause or cancel.

What every tier includes

Every retainer covers the entire operation end-to-end. You see qualified replies; we run everything below.

  • ICP + offer alignment workshop (60 minutes, before any sends)
  • Real-time prospect discovery — live web search against your ICP, not a stale Apollo or ZoomInfo export
  • Decision-maker contact finding + email verification (>95% deliverability target)
  • Native-language email copywriting in the languages of your tier — initial outreach + follow-up sequence
  • 4–6 step follow-up cadence per campaign, tuned to reply patterns we see in production
  • Sender infrastructure: dedicated sender domains, SPF/DKIM/DMARC, IP rotation, domain warm-up, monitoring
  • Reply parsing and categorization (positive, neutral, OOO, wrong person, unsubscribe)
  • OOO handling + unsubscribe management — silently, before they ever reach you
  • Weekly metrics: sent / delivered / opened / replied / positive — plus a monthly review call
  • Dedicated Slack or email channel with the operator running your account

What is not included (priced separately)

  • Languages beyond your tier (we add new languages as a one-off project)
  • Paid ads, LinkedIn ad campaigns, retargeting
  • CRM custom integration work beyond a standard 4-hour connection
  • Inbound SDR work (responding to inbound demo requests on your behalf)
  • Sales-call delivery — we book the meeting, your team runs the call

B2B Web Development

Static-first marketing sites, product landings, and SaaS frontends. Project-based, fixed scope.

Marketing site

€8 000 – €15 000

5–10 page B2B marketing site on Astro or Next.js. Custom design, mobile-responsive, WCAG AA, sub-1s load, full SEO/GEO schema foundation, analytics + conversion tracking, 30 days post-launch iteration. Typical timeline: 2–3 weeks.

SaaS frontend / multi-language

€15 000 – €30 000

Product UI, marketing site with dashboard preview, or trilingual marketing site with hreflang and per-language content collections. Wire-frame to launched in 4–6 weeks.

Complex / multi-region

from €30 000

Multi-region site with CMS-backed editing (Sanity, Decap, Strapi), heavy integrations, custom design system, or app-like complexity. Quoted after discovery.

Custom Programming & Automation

Production-grade systems built when low-code stops scaling. Project-based, fixed scope.

Scoped automation

€10 000 – €20 000

Single workflow built end-to-end: sales tooling, scraper, AI workflow, or integration with your existing stack. 2–4 week build, 30 days post-deploy iteration, full code ownership in your GitHub.

Full system

€20 000 – €50 000

Multi-component production system with architecture documentation, monitoring (Sentry or your stack), on-call playbook, knowledge transfer to your engineers. 1–2 month build.

Enterprise integration

from €50 000

Multi-system integration, legacy modernization, ongoing maintenance retainer available ($3K–15K/month depending on system criticality). Quoted after scoping call.

Pricing questions

Why retainer, not pay-per-meeting?

Pay-per-meeting encourages low-quality bookings to hit a number. We optimise for pipeline value, not booked-call count. Retainer keeps incentives aligned with what your sales team actually closes.

Why a 90-day initial commitment?

Domain warm-up takes 7–14 days. Meaningful reply data needs 4–6 weeks. Pipeline-level confidence needs 8–12 weeks. Shorter commitments produce noisy data and incentivise cutting infrastructure corners.

Can I switch tiers mid-engagement?

Yes. Move up at any time (we add languages or campaigns next sending day). Move down with a 30-day notice so we can rebalance sender pools cleanly.

What if I need a sixth or seventh language?

We add languages as one-off projects — typically €4 000–€8 000 per language depending on whether we already have the operator in our translator network, plus a smaller incremental monthly cost.

Are tools and domains included?

Yes. Sender domains, inbox provisioning, warm-up tools, enrichment APIs, sending platform — all inside the retainer. No surprise tool bills.

Do you do performance-based pricing?

Hybrid available for Growth and Scale tiers after the first 90 days: reduce the base by 20% and add a per-qualified-meeting fee. We offer this once we have baseline data; not on day one with strangers.

Discount for annual prepay?

Yes — 10% off the monthly when 12 months are prepaid. Available after the first 90-day commitment.

How do I know which tier is right?

On the discovery call we look at your ICP size, your typical sales cycle, and how many qualified conversations your team can absorb per week. The tier that matches that bandwidth is usually obvious within 15 minutes.

Want a fit-check and the actual number for your case?

30-minute discovery call. We look at your ICP, sketch the campaign shape, tell you which tier matches — and give you a real quote on the call, not in a follow-up email a week later.

Book a 30-min demo