AFF Lab

Free tool

ICP & targeting analyzer

Most outbound fails on targeting, not copy. Answer six quick questions and see how tight your B2B targeting really is — with your biggest gaps and how to close them.

1. How many parameters define your ICP?
2. Do you verify email addresses before sending?
3. Where do your prospect lists come from?
4. Do you target by buying signals / intent?
5. Do you write in the prospect's native language?
6. How deep is your personalization?

Why targeting beats copy

You can write a great cold email and still fail if it lands with the wrong people. The teams that convert define a tight ICP, build verified lists from real-time research (not stale database exports), target buying signals, write in the prospect's language, and personalize per company. This tool scores you on each and shows what to fix first.

Frequently asked questions

What does the ICP analyzer measure?

It scores your targeting maturity 0-100 across the six things that decide whether outbound converts: ICP precision, list source, email verification, buying-intent signals, native language, and personalization depth — and shows your biggest gaps.

Is it free?

Yes — free, no signup. It runs in your browser and answers stay on your device.

What makes B2B targeting convert?

A tight ICP (5+ parameters), real-time verified lists instead of stale database exports, buying-intent signals, native-language copy, and per-company personalization — not just a first name token.