About AFF Lab
AFF Lab is a Latvian B2B outreach company building AI tools that find, verify, and contact decision-makers across languages in real time.
We started AFF Lab because every cold outreach tool we used sold the same broken story: a 200-million-contact database, a templated sequence, and a promise that "AI" would do the rest. In practice, half the data was stale, the personalization was a first-name token, and the deliverability collapsed the moment we sent volume.
So we built what we wanted: a system that searches the web for prospects in real time, verifies each company against its own site, writes in the customer's actual language, and runs the sending infrastructure end-to-end. We use it for our own outreach. We use it for clients. It is the product, not a side project.
What we do
AFF Lab runs three lines of work: AI cold outreach (our main product), B2B web development, and custom programming for sales and growth automation. The blog focuses on what we know best — outreach, deliverability, and AI in sales.
Where we publish
This site publishes natively in English, Russian, and Latvian. Articles are written for each language separately — not translated from one.
Who is behind it
Two people and a system we trained ourselves. The system does the finding and the drafting — it searches the web for companies matching your profile, verifies each one against its own site, and writes the first draft in the recipient's language. Both of us review every message before it goes out. Nothing is sent that a human has not read.
That is the honest answer to "can two people handle my volume": the machine does the work that scales, and the humans do the work that must not be automated — judgement about whether a company actually belongs on the list and whether a message is worth sending. Mark joins every client call personally.
How working with us actually goes
Setup. We prepare and configure the sending mailbox, agree the market and the target customer with you, then build the list.
Approval. You see and approve the copy before the first message is sent. No campaign starts on text you have not read.
Reporting. As often as you want it — weekly during the campaign, or a single report at the end. We do not impose a cadence you did not ask for.
Contact. Mostly WhatsApp, because that is where replies happen fastest. Mark answers within one to five hours during working hours.
Who we do not work with
Two disqualifiers, both learned the expensive way:
Teams that cannot reply quickly. A campaign produces replies in bursts, and a warm reply left for three days is a cold reply. If nobody on your side can respond within a day or two, the campaign will generate interest and waste it.
Anyone who wants to buy the list only. We do not sell databases. The list is one part of a system that includes the copy, the sending infrastructure and the reply handling — sold separately it produces the exact outcome we built this company to avoid.
The company
AFF Lab is SIA "AFF Lab", registration number 44103145453, registered at Lidoņu iela 22-2, Rīga, LV-1055, Latvia. You can verify us in the public registers: Lursoft and business.gov.lv.