About AFF Lab
AFF Lab is a Latvian B2B outreach company building AI tools that find, verify, and contact decision-makers across languages in real time.
We started AFF Lab because every cold outreach tool we used sold the same broken story: a 200-million-contact database, a templated sequence, and a promise that "AI" would do the rest. In practice, half the data was stale, the personalization was a first-name token, and the deliverability collapsed the moment we sent volume.
So we built what we wanted: a system that searches the web for prospects in real time, verifies each company against its own site, writes in the customer's actual language, and runs the sending infrastructure end-to-end. We use it for our own outreach. We use it for clients. It is the product, not a side project.
What we do
AFF Lab runs three lines of work: AI cold outreach (our main product), B2B web development, and custom programming for sales and growth automation. The blog focuses on what we know best — outreach, deliverability, and AI in sales.
Where we publish
This site publishes natively in English, Russian, and Latvian. Articles are written for each language separately — not translated from one.