Terms of Service

1. Services

We offer four fixed-scope products (Sales Pilot, Market Testing, Distributor Search, Trade Show Outreach) at the prices stated on the pricing page, and two ongoing retainer tiers (Growth €6,500/mo, Scale €11,500/mo). All prices in EUR, exclusive of VAT, and may change with 30 days notice — current engagements keep their agreed price for the contracted term.

Detailed scope, deliverables, and timeline for each engagement are agreed in writing before any work begins. Anything not listed in the agreed scope is out of scope.

2. Payment

Fixed-scope products are invoiced 100% on contract signing unless we agree otherwise in writing. Retainers are invoiced monthly in advance; setup fee is invoiced on contract signing.

Payment is due within 14 days of invoice. We accept SEPA bank transfer and, for non-EU clients, USD wire. Late payment beyond 30 days entitles us to pause sends without notice.

Refunds: fixed-scope projects are non-refundable once research/sequence work has started. Retainer fees for an unstarted month can be cancelled with two weeks notice (see clause 4).

3. Term and commitment

Fixed-scope products run for the duration stated on their page (22 working days for Pilot/Market Testing, ~30 days for Trade Show, 60 days for Distributor Search). The engagement ends with the handover report.

Retainers carry a 90-day initial commitment from kick-off so that domain warm-up and sequence iteration produce meaningful reply-rate data. After 90 days the retainer continues month-to-month and either party can pause or terminate with two weeks notice.

4. Pause and cancellation

You can pause a retainer once per calendar quarter for up to 30 days at no charge. Longer pauses extend the initial 90-day commitment by the pause length.

Cancellation after the initial 90 days requires two weeks written notice ([email protected]). We stop sends, hand over CRM data, and invoice any partial month pro-rata.

5. Performance and expectations

We do not guarantee a specific number of replies, booked meetings, or signed customers. We guarantee execution quality: agreed scope delivered on time, transparent metrics, and honest reporting.

Reply rates depend heavily on your ICP, offer, and market. Industry context for B2B cold email in 2026: median reply 1–2%, our production reply rates 5–9% on tuned campaigns. We share whatever the actual numbers are.

If we materially fail to deliver agreed scope we will re-perform the work or credit a future invoice. Liability beyond that is limited per clause 9.

6. Your responsibilities

You provide accurate ICP definition, decision-maker permission to access your sender domain (or your existing outreach platform), and reasonable responsiveness to qualified replies (target: within 48 working hours).

You confirm that the offer, claims, and material we use in outreach are truthful, lawful, and that you hold any required licences or regulatory permissions for the product or service being offered.

You shall not require us to break sending volume limits, send to purchased lists, or violate CAN-SPAM/GDPR-style consent rules. We will decline such requests.

7. Intellectual property

You retain ownership of your brand assets, ICP data, and CRM data. We grant you a perpetual licence to use the campaign copy and sequence designs we created for you, including after the engagement ends.

We retain ownership of our systems, tooling, methodologies, and any prospect-research code we use to deliver the services. Nothing in these terms transfers ownership of our infrastructure.

8. Confidentiality

Both parties treat the other party's non-public business information as confidential and will not disclose it to third parties except where required by law or strictly necessary to perform the services (e.g., the operator running your account, a vetted translator for non-in-house languages).

9. Liability

Our aggregate liability under any engagement is capped at the total fees you paid us in the 12 months preceding the claim. We are not liable for indirect, consequential, or special damages — including lost revenue, lost profit, damage to goodwill, or loss of pipeline value — even if advised of the possibility.

Nothing in these terms excludes liability that cannot be excluded under Latvian law.

10. Governing law

These terms are governed by the law of the Republic of Latvia. Any dispute will be resolved by the Riga City Court.

11. Changes

We may revise these terms when our practices change. Current engagements continue under the terms in force at the time of contract signing. New engagements are subject to the current version of these terms.

12. Contact

Questions about these terms: [email protected]. Postal: Sabiedrība ar ierobežotu atbildību "AFF Lab", Lidoņu iela 22-2, Rīga, LV-1055, Latvia.