AFF Lab

A 22-day cold outreach pilot before you commit to a retainer

Fixed scope, fixed price, fixed timeline. One country, one segment, one native language. We use your sender domain and mailbox — you keep all the data after.

€1 500 fixed / project 22 working days
Book a 30-min call

Same operator who runs our €6,500/mo Growth retainer. Pilot is the cheaper, shorter door — not a different team.

What you get in 22 working days

500–1000
Verified prospects from real-time web search
3-step
Sequence written in your prospect's native language
€1,500
Flat — no setup fee, no infrastructure mark-up
€750
Credit toward Growth retainer if you continue
1

One country, one segment, one language

Pick the market that matters most. We do not spread thin across geos in 22 days — we go deep on the one ICP we agreed on in the kickoff.

2

Real-time web prospecting, not stale databases

We do not buy lists. Every prospect comes from a live web search against your ICP, verified against the company's own site, with a real decision-maker email behind it.

3

Your domain, your mailbox, your CRM

We send through your existing sender stack — your domain, your inbox, your tools. Everything we build stays with you when the 22 days are up.

4

Soft promise, honest report

We do not promise a flood of inbound. We promise a delivered sequence, real reply data, and a written read-out of what worked and what to scale next.

How the 22 days actually run

Days 1–3: ICP + offer alignment

A 60-minute call with you. We lock the target country, the segment, the one offer that lands, and the language. No sends start until this is sharp on paper.

Days 4–10: Prospect discovery + verification

Real-time web search against your ICP. We visit each company, verify the fit, and pull a decision-maker contact with email verification — 500 to 1000 of them.

Days 8–12: Copy + sequence build

A 3-step sequence in the native language of the market. You sign off on the copy before any prospect sees it.

Days 11–22: Sequence sends + reply monitoring

Initial send plus two follow-ups spread across the back half of the project. Replies forwarded to you live; we categorise them as we go.

Day 22: Handover report

A written read-out: open rates, reply rates, category breakdown, what worked, what did not, and a clear recommendation on whether to scale into a retainer.

What ships at the end

  • CRM-ready database of 500–1000 verified ICP-fit prospects (CSV + your CRM if connected)
  • 3-step email sequence written in the target market's native language
  • Full reply log: positive, neutral, OOO, wrong person, unsubscribe — categorised
  • 22-day performance report: open / delivered / replied / qualified counts
  • Recommendation: which ICP slice to scale, which to drop, which messaging to keep
  • €750 credit toward the first month of Growth retainer if you sign within 30 days

Honest fit check

You will get a lot out of this if:

  • You sell B2B with a $5K+ ACV and want to test outbound before committing to retainer
  • You already have a sender domain and mailbox set up (Smartlead, Instantly, Lemlist, Reply, etc.)
  • You have one specific country and segment you want to validate first
  • You can review reply categories and act on warm conversations within 48 hours

Probably not us if:

  • You want us to provide sender infrastructure — that is a Growth retainer engagement, not a 22-day pilot
  • You expect a guaranteed number of meetings — no responsible operator promises that in 22 days
  • You target multiple countries or segments at once — pick one for the pilot, scale the rest after
  • Your ICP is consumer (B2C) or sub-$500 ACV

The thinking behind the service

What people usually push back on

"Why only one country and one segment for €1,500?"

Because 22 days is real time. Spreading across two countries or three segments produces shallow data on all of them. One focused pilot gives you a defensible go/no-go on that slice — which is exactly what a pilot is for.

"Why no infrastructure setup at this price?"

A proper sender domain warm-up takes 7–14 days alone, plus DNS, plus monitoring. That cost lives in our Growth retainer (€6,500/mo) where it is amortised over months. For the pilot to cost €1,500, you bring the infrastructure.

"Can you promise me booked meetings?"

No. We promise a delivered sequence, real reply data, and an honest recommendation. Anyone promising specific meeting counts in 22 days is either bending scope or lying about cost.

"What if the pilot does not produce replies?"

The handover report tells you why — wrong ICP, weak offer, country saturation, copy that did not land. That answer is itself worth €1,500. You walk away with data, not just a list.

"How does the €750 credit work?"

If you decide to continue with the Growth retainer (€6,500/mo) within 30 days of the pilot report, we apply €750 to your first month. No bait — it is just our way of acknowledging that you already paid for the discovery work.

Common questions

What languages can the sequence be in?

EN, RU, LV in-house. DE, ES through our vetted translator network — included in the pilot price at no extra cost (we eat the difference). Other languages on request.

What if I do not have a sender domain yet?

Then a €500–800 setup add-on covers domain registration, SPF/DKIM/DMARC, and 14-day warm-up. Or we recommend you do it on Smartlead/Instantly and we operate inside your account.

How many emails get sent per day?

Across 500–1000 prospects and a 3-step sequence over 12–14 sending days, roughly 60–250 sends/day depending on volume — well under the threshold that triggers spam-trap reputational damage on a warmed mailbox.

Do I keep the CRM and the list?

Yes. Full ownership. We hand over the database, the reply categories, and the sequence copy in whatever format you can use.

What if I want to test two countries instead of one?

That is the Market Testing product (€3,000, 2 segments parallel). Sales Pilot is single-segment by design — that is what €1,500 buys.

Is there a minimum commitment after the pilot?

No. The pilot is a self-contained 22-day project. You owe nothing after Day 22 except the report read. Growth retainer is a separate, optional decision.

How quickly can we start?

Within 5 working days of the kickoff call, in most cases. We do not run more than 3–4 pilots in parallel so we can keep operator attention real on each.

Want to see if your ICP responds — without committing to a retainer?

30-minute call. We look at your ICP, sketch the pilot shape, and tell you honestly whether 22 days is enough to learn what you want to learn. No pitch deck.

Book a 30-min pilot call