AFF Lab

Market test a new country before you commit to launching there

Two ICP segments tested in parallel, in one country, in 22 working days. We deliver the data that tells you which segment responds and which to drop — before you spend €50K+ on a full launch.

€3 000 fixed / project 22 working days · 2 segments
Book a 30-min call

Validation before launch saves the €30–80K most companies waste on bad first-country bets. €3,000 to learn before you spend.

What you get in 22 working days

2
ICP segments tested in parallel
800–1200
Verified prospects split across both segments
€3,000
Flat fee — no setup, no surprise add-ons
1
Written go/no-go report with reply-data evidence
1

Two ICP segments tested side by side

Same country, two different ICP slices, two value props, two sequences. Whichever responds wins — that becomes your scale-up target.

2

Native-language outreach in the target country

A German prospect gets German. A Polish prospect gets Polish. We do not run market validation in translated English — the data would be misleading.

3

Reply-data-driven go/no-go report

You leave with a written read-out: which segment hit, which missed, what the reply patterns suggest about ICP fit, and a clear recommendation on full-launch scope.

4

Same operator team as our retainer clients

The validation work is not handed to a junior. The same operator who runs €11,500/mo Scale engagements builds the test plan and reads the data.

How the test runs

Days 1–3: Country + two-segment alignment

A 90-minute call. We pick the country, define ICP segment A and ICP segment B, write two distinct value propositions. We do not start sends until both segments are sharp.

Days 4–10: Parallel prospect discovery

Two parallel discovery passes. 400–600 verified prospects per segment, real-time web search, decision-maker contacts.

Days 8–12: Native-language copy for both segments

Two complete 3-step sequences in the target country language — different value props, different angles, same sender voice. You sign off on both before any prospect sees them.

Days 11–22: Parallel sequence execution

Both sequences run side by side. Reply data tracked per segment from day one. Mid-test snapshot on day 15.

Day 22: Comparative go/no-go report

Open / reply / qualified rate per segment, side-by-side. Qualitative reply patterns. Which segment to scale. Which to drop. What the data says about full-launch viability.

What ships at the end

  • CRM-ready database of 800–1200 verified prospects split across the two segments
  • Two complete 3-step sequences in the target country's native language (6 copy variations total)
  • Full reply log per segment, categorised
  • Comparative performance report: open / reply / qualified rates per segment
  • Go/no-go recommendation: which segment to scale, which to drop, suggested adjustments
  • €750 credit toward the first month of Growth retainer if you scale within 30 days

Honest fit check

You will get a lot out of this if:

  • You are considering expanding B2B sales into a new country and want data before committing budget
  • You have at least two plausible ICP hypotheses for that country and want to know which one responds
  • You already have a sender domain and mailbox set up
  • You can commit to a written go/no-go decision after reading the day-22 report

Probably not us if:

  • You only have one ICP hypothesis — that is the Sales Pilot (€1,500), not Market Testing
  • You want to test three or more segments — pick the two strongest, the rest gets diluted data
  • You expect us to recommend the country itself — we test ICP fit inside a country you picked
  • You target multiple countries in this engagement — that is a full Scale retainer motion

The thinking behind the service

What buyers usually push back on

"Why not test three or four segments to be safe?"

Because 22 days has a fixed prospect budget. Three segments at 250–300 prospects each gives noisy data. Two segments at 400–600 each gives signal. We optimise for a defensible go/no-go, not for breadth of guesses.

"Why not just run a Sales Pilot in the new country?"

You can — at €1,500 with one segment. Market Testing exists for buyers who genuinely do not know which of two ICP slices fits the country. The €1,500 delta buys you a side-by-side, not a longer single-segment test.

"Can you tell us if the country itself is right?"

Not directly. We test ICP fit inside a country you picked. If both segments come back cold, that is a signal about the country — but country selection is your call, not ours.

"What if the go/no-go is ambiguous?"

It happens. The report says so explicitly and recommends a tightly-scoped second test (different ICP slice, longer sequence, or different value prop). We do not paint over ambiguous data to push a sale.

"How is the language quality controlled?"

EN, RU, LV in-house. DE, ES through our vetted operator network. For other languages we run a 2-hour native-operator QA pass at our cost before any sends. No translated-English copy goes out.

Common questions

What languages do you cover for market testing?

EN, RU, LV in-house. DE, ES through our vetted translator network — included in the €3,000 at no extra cost. Other languages on request with a small QA add-on (€200–400).

How do the two segments differ in practice?

Different ICP definition (industry, company size, role) and different value-prop angle. For example: SaaS segment A = mid-market HR-tech CTOs / segment B = enterprise CISOs — different copy, different sequences, same country.

Do we get to pick the segments or do you?

You bring the hypotheses, we sharpen them. If you have only vague ideas, the day-1 alignment call helps us land two sharp segments together.

What if both segments respond well?

That is a great outcome — and the report recommends starting with the segment with cleaner reply signals while leaving the second on a parallel track in the Growth retainer.

What happens to the data afterward?

You own it. Full CRM export of all 800–1200 prospects, categorised replies, sequence copy. You can keep running both sequences yourself or hand off to your sales team.

Can the report be presented to my board?

Yes. The day-22 read-out is written as a decision document, not an internal log — designed for a 30-minute exec readout with embedded data and a single recommendation.

How does the €750 credit work?

If you decide to scale the winning segment via the Growth retainer (€6,500/mo) within 30 days of the day-22 report, we apply €750 to your first month.

Want to test before you commit to a full country launch?

30-minute call. We look at the country, the two ICP hypotheses, and your offer — and tell you honestly whether 22 days is enough to learn which segment wins.

Book a 30-min market-test call