B2B Lead Generation
B2B Lead Generation in 2026: The Practitioner's Guide
What works in B2B lead generation in 2026 — ICP, list-building, enrichment, qualification, routing. From production pipelines for clients.
Find distributors and dealers in a new country in 60 days
200+ verified distributor candidates, a 4–5 step email sequence designed for partner-cycle pacing, and a shortlist of qualified conversations handed to your sales team. €3,500 fixed.
€3 500 fixed / country 60 days · 200+ candidates
Same operator who runs €11,500/mo Scale engagements. Distributor work is not a side product — it is core to our export-focused client base.
What you get in 60 days
200+
Verified distributor / dealer / reseller candidates
4–5
Step email sequence stretched across 60 days
€3,500
Flat fee per country, €500 off the next
€750
Credit toward Growth retainer if you scale
1
Built for distributor cycles, not SDR pacing
Distributors think in quarters, not days. We stretch a 4–5 step sequence across 60 days at distributor-appropriate intervals — not the aggressive SDR cadence that gets ignored at this level.
2
200+ verified candidates per country
Real-time web search against your distributor ICP: industry fit, portfolio fit, geographic coverage, size. We verify each candidate against their own site before they enter the sequence.
3
Native-language outreach with partner framing
Distributor outreach is not the same as customer outreach. The copy is written to land the partnership conversation, not the demo call.
4
Reply categorisation built for partnership handoff
Each reply gets categorised: ready to talk / portfolio mismatch / territory taken / not now / no response. Your sales team gets a shortlist, not a noisy inbox.
How a 60-day distributor project runs
Days 1–7: Distributor ICP + portfolio criteria
A 90-minute workshop. We define what kind of distributor fits — industry, current portfolio, geographic reach, size band, decision-maker role. We do not start identification until criteria are sharp.
Days 5–20: Candidate identification + verification
Real-time web search across the target country: trade associations, B2B catalogs, distributor directories, LinkedIn industry filters. 200+ candidates verified against their own site for portfolio + geographic fit.
Days 12–18: 4–5 step sequence in native language
Partner-framed copy in the country's language. First touch is intro + portfolio fit signal. Follow-ups deepen the partnership angle, not the demo pitch. You sign off on copy before any sends.
Days 18–60: Sequence execution + reply triage
Distributor cadence: roughly 12–15 days between touches. Replies categorised live: ready / portfolio fit / territory issue / not now / no response. Mid-project report on day 30.
Day 60: Handover + shortlist
A categorised shortlist of qualified partnership conversations. Full reply log. Final recommendation: distributors to push, distributors to drop, follow-up actions for your sales team.
What ships at the end
- CRM-ready database of 200+ verified distributor candidates in the target country
- 4–5 step email sequence designed for partner-cycle pacing, written in the native language
- Categorised reply log: ready / portfolio mismatch / territory taken / not now / no response
- Day-30 mid-project report + day-60 final handover
- Shortlist of qualified partnership conversations handed to your sales team
- €500 discount on the next country + €750 credit toward Growth retainer if you scale
Honest fit check
You will get a lot out of this if:
- You sell B2B products through distributors, dealers, or resellers and want to enter a new country
- You have a clear ICP for the kind of distributor partner you want (portfolio, size, geo)
- You already have a sender domain and mailbox set up
- Your sales team can run partnership conversations within 5 working days of a positive reply
Probably not us if:
- You expect signed distributor agreements in 60 days — partnership cycles are 6+ months
- You sell direct-to-customer with no distributor model — you want the Growth retainer instead
- You target multiple countries in one engagement — pick one, get the second at €500 off
- You need phone or LinkedIn outreach — we run email-only on this product
The thinking behind the service
Cold Email Strategy
Cold Email Outreach in 2026: The Practitioner's Guide
What works in cold email outreach in 2026 — strategy, copy, sequencing, common failure modes. From running outreach for clients at production scale.
Outreach Tools
Best Outbound Sales Agencies in 2026: Evaluation Framework
Honest evaluation framework for outbound sales agencies in 2026 — what good agencies deliver, pricing structures, red flags, and when to use one vs in-house.
AI in Sales
AI in B2B Sales 2026: What Actually Works and What's Theater
What AI actually does in B2B sales in 2026 — beyond the hype. Real use cases, common failure modes, and where the human still wins.
What buyers usually push back on
"€3,500 is steeper than your Sales Pilot — why?"
Three reasons. (1) 60 days is roughly 3× the operator-attention window of a 22-day pilot. (2) Distributor identification is heavier than B2B SDR prospecting — you verify portfolio fit, not just job titles. (3) The sequence is 4–5 steps, not 3. The price is honest math, not premium positioning.
"Can you guarantee signed distributor agreements?"
No. Partnership cycles are 3–6 months minimum, often longer. We guarantee execution quality: 200+ verified candidates, a sequence designed for partner-cycle pacing, and a categorised shortlist. The signing happens in your sales team.
"Why no LinkedIn or phone outreach?"
Operational discipline. Email-only keeps the product clean, predictable, and within our delivery quality. Multi-channel distributor outreach exists at the Scale retainer level (€11,500/mo) with proper LinkedIn account hygiene and phone discipline.
"What if reply rates are low on distributors?"
Distributor outreach historically runs 0.8–1.5% reply on a 200+ list with semi-personalised email. That is real category data, not a us-vs-them number. The 60-day report tells you the actual reply pattern and what it means for partnership viability in that country.
"How does the €500 second-country discount work?"
The ICP definition, distributor identification workflow, and sequence framework carry over. Country B costs us less operator time to scope. We pass €500 of that to you — €3,000 instead of €3,500 for the second country.
Common questions
What languages do you write distributor outreach in?
EN, RU, LV in-house. DE, ES through our vetted operator network. Other languages on request with a small QA add-on.
How are 200+ candidates identified?
Real-time web search across trade associations, B2B catalogs, LinkedIn industry filters, and distributor directories in the target country. Each candidate is verified against their own site for portfolio + geographic fit before entering the sequence.
What does the sequence look like?
4 or 5 emails over 60 days at 12–15 day intervals. First touch is intro + portfolio fit signal. Follow-ups deepen partnership framing, share relevant case studies, and close with a clear next-step ask.
What if the first country produces nothing?
The day-60 report tells you why — wrong ICP, wrong country for your portfolio, saturated market, weak hook. You can use that to recalibrate before committing to a second country (the €500 discount still applies).
Can we run two countries in parallel?
Yes — €6,500 total for two parallel 60-day projects (€3,500 + €3,000 with the discount). Most clients run sequential to digest the data between countries.
Do you sign agreements with the distributors?
No. We hand over the shortlist; your sales or business-development team runs the partnership conversation and signs the agreement. We can stay in the loop as advisors but the relationship is yours.
How does the €750 Growth credit work?
If you decide to add ongoing distributor outreach via the Growth retainer (€6,500/mo) within 30 days of the day-60 report, we apply €750 to your first month.
Want to find distributor partners in a new country?
30-minute call. We look at your portfolio, the country you have in mind, and what distributor profile fits — and tell you honestly whether 60 days is enough to land a real shortlist.
Book a 30-min distributor call