AFF Lab

Make every trade show pay for itself before and after the doors open

A ~30-day pre-show + post-show email package built around the show you are attending. We scrape the exhibitor and speaker lists, filter to your ICP, and run two timed sequences — one before, one after. €2,500 per show.

€2 500 fixed / show ~30-day window per show
Book a 30-min call

For trade-show-heavy industries (manufacturing, healthcare, automotive), this product compounds: every show your client attends becomes a measurable email-channel motion, not a hope-they-walk-by-the-booth bet.

What you get around each show

~30
Day window (14 pre + 14 post)
50–150
ICP-filtered candidates from the show list
2
Sequences (pre-show + post-show)
€2,500
Per single show, discount on multi-show packs
1

Show-list scraped, not bought

Exhibitors, speakers, and sponsors from the show's own website. No paid attendee-list passthrough, no compromised data. 100–300 companies surfaced, filtered to 50–150 actually relevant.

2

Two sequences timed to the show

A 2-step pre-show "let's meet at booth X" sequence in the 14 days before, and a 2-step post-show follow-up in the 14 days after. Different tone, different ask, both timed to land when attendees are still thinking about the show.

3

Native-language outreach

International trade shows often default to English, but regional shows respond better in the local language. We write in whichever fits the show's audience.

4

Multi-show discount built in

Setup, ICP filtering, and copy framework carry over. A second show costs less to scope. A third costs less again. Per-show price drops on the package — see the multi-show pricing below.

How a show package runs

T-21 days: Show research + ICP filter

We scrape the public exhibitor / speaker / sponsor list, build a shortlist of 100–300 companies, and filter to 50–150 that match your ICP. We confirm the filter with you before any sends.

T-18 days: Pre-show sequence copy

A 2-step sequence: initial "let's meet at booth X" + day-T-3 reminder. Native language for the show's audience. You sign off on both emails before they go out.

T-14 to T-3: Pre-show sequence sends

Initial sends 14 days before the show. Reminder sends 3 days before. Reply categorisation live: meeting requested / interested but cannot make it / not a fit / no response.

Show days (T-0 to T+show duration)

We monitor replies, route booth-visit confirmations to you in near-real-time, and hold post-show sends until after closing day.

T+1 to T+14: Post-show sequence

Two-step follow-up: "thanks for stopping by" for booth visitors + "missed you, here's what you missed" for the rest. Different tone, post-show context, drives the conversation forward.

T+14: Show handover

Reply log, categorised conversations, list of meetings requested and their status, and a written summary you can use for show ROI reporting.

What ships per show

  • ICP-filtered shortlist from the show's exhibitor / speaker / sponsor data
  • 2-step pre-show sequence: initial + day-T-3 reminder
  • 2-step post-show sequence: booth-visitor thank-you + "missed you" recap
  • Live reply categorisation (meeting requested / interested / not a fit / no response)
  • Post-show handover report with meeting status + ROI summary for your show debrief
  • 14-day window pre + 14-day window post = ~30 day operator-attention block

Honest fit check

You will get a lot out of this if:

  • You attend trade shows as an exhibitor and want to extract more value than walk-by traffic
  • You can field 5–15 booth meetings during the show without losing your sales team
  • The show publishes its exhibitor / speaker / sponsor list publicly
  • You can run multiple shows per year and benefit from the multi-show discount

Probably not us if:

  • You only attend one show per year on a tight budget — the per-show economics are tighter
  • You attend shows as an attendee, not an exhibitor — the "meet at booth X" angle does not apply
  • The show keeps its attendee / exhibitor list paywalled and you do not want to buy it
  • You need on-site staffing or booth design — that is a different vendor category

The thinking behind the service

What buyers usually push back on

"Why scrape exhibitors and speakers instead of attendees?"

Attendee lists are usually paywalled by the show organiser — €500–3,000 per list, sometimes more, and the quality varies. Exhibitors + speakers + sponsors are public, free, and represent the people who are committed to the show. They are also the higher-value B2B targets in most cases.

"What if the show does not publish an exhibitor list?"

Most B2B shows do — exhibitors want visibility. If a specific show keeps its list private, we work with what is public (sponsors, speakers, partners) and tell you up front what coverage to expect. We have walked away from shows where the public data was too thin to justify the package.

"Can you promise meetings booked at the booth?"

No. We promise: a filtered shortlist, two timed sequences executed, and categorised reply data including booth-meeting requests. Whether someone shows up at the booth depends on their schedule, your booth presence, and the show's flow. We deliver the email-channel layer.

"What if the show is in a language we do not have?"

For RU / LV / DE / ES we have native operators in-house or via our vetted network. For other languages, a 2-hour native-operator QA pass is included at our cost — no translated-English copy goes to attendees.

"Is the multi-show discount applied automatically?"

Yes. 2 shows = €4,500 (save €500). 3 shows = €6,500 (save €1,000). The setup + ICP framework + copy structure carries over, so we pass that operator-time saving to you.

Common questions

What if the show is only a couple weeks away?

We need 21 days minimum before the show to execute properly. Tight timelines compromise the pre-show sequence, which is where most show ROI comes from. If a show is too close, we still run the post-show side as a half-package at €1,500.

What languages do you write the sequences in?

EN, RU, LV in-house. DE, ES through our vetted network. Other languages on request — small QA add-on (€200–400) for languages we operate via translator-network only.

How are meeting requests handed off?

In near-real-time during the pre-show window. You get the contact, the request, and any context the prospect provided. Your booth team takes it from there.

Do we need a calendar booking tool?

Helps a lot but not required. Calendly, Cal.com, or any equivalent — we link to it in the sequence. Without one, prospects email you to coordinate.

Can we run two shows at the same time?

Yes — each show runs as its own ~30-day operator block. Two shows starting within a week of each other = two parallel blocks. Multi-show discount applies.

What about during the show?

We monitor replies and route any meeting requests to you live. Sends are paused during the show itself (T-0 through closing day) so we are not competing with your on-site presence.

Multi-show pricing summary?

1 show €2,500 · 2 shows €4,500 (save €500) · 3 shows €6,500 (save €1,000). 4+ shows quoted individually with deeper per-show discounts.

Want to extract real value from a trade show before and after the doors open?

30-minute call. We look at the shows you are planning to attend, the booth presence you have, and your ICP — and tell you honestly whether a pre + post package is the right shape for your show calendar.

Book a 30-min show call